NikeFootball – Write The Future – Full Length Version – As Not Shown on ITV

Posted on June 1, 2010 by  

If you were watching the ITV coverage of the Champions League Final then you will not have seen all of this, as amazingly they managed to end the ad 10 secs early, cutting off the final Nike logo in the process, doh!

It is rumoured that Nike may now withhold a £1.5 million payment to ITV because of this.

The three-minute ad features, among others, Wayne Rooney, Didier Drogba and Cristiano Ronaldo and was screened simultaneously in 32 countries, but ended 10 seconds early on ITV – before the Nike logo could be displayed. ITV were due to receive the bumper payment from Nike for the primetime slot immediately after the final whistle – but may now have to write it off!

“It is disappointing,” said a Nike spokeswoman. “We’re waiting to hear back from ITV.” Whilst ITV spokesman James Macleod said: “We are looking into the cause of the issue and are in close dialogue with Nike about it.”

The ‘Write the Future’ ad was directed by Mexican star Alejandro Inarritu, and is Nike’s global message during 2010 and at this summer’s World Cup.

Anyway here it is in all it’s glory (there’s even a cameo by Homer Simpson!)

Other World Cup Related Ads…..

Little Britain Take on the England Team

The Barnesy Rap is Back, Go Johnny

Mars Again

Carlsberg Team Talk

Nothing Gets between Wayne Rooney and a Beer

A volley of volleys from Lampard, Shilton and Tesco


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